Several Major League Baseball teams have extended beer sales thanks to the newly implemented regulations for the 2023 season that have shortened the average game time.
Traditionally, teams stop all alcohol sales after the seventh inning, but the newly introduced pitch clock has dropped the average time of games by about 30 minutes to start the season.
The team is offering in-seat service to everyone which was “done partly in reaction to the pitch clock and the potential of shorter game times, so fans would not have to miss extended action waiting in lines at concession stands,” a team spokesperson said.
The Milwaukee Brewers have also extended beer sales into the eighth inning, according to MLB.com.
Brewers president of business operations Rick Schlesinger told MLB.com that on an “experimental basis,” alcohol sales at American Family Field have been extended.
“This is [reflective] of the fact that the games are shorter,” Schlesinger said. “From a time perspective, we’re probably looking at selling beer for the same amount of time by extending to the eighth inning that we did last year through the seventh.
“Obviously, the safety and the conduct of our fans has primacy. We’ve had no issues, but it’s a small sample size and we’re going to continue to test it and see if it makes sense. I know a number of other teams are doing the same thing.”
Philadelphia Phillies pitcher Matt Strahm cited potential safety reasons in disagreeing with the decisions.
He said stopping sales with two innings to go lessened the chance of someone leaving a ballpark drunk.
“Just using common sense, we stopped it in the seventh for the safety of fans and people getting home. It just makes no sense to me that you’re going to allow it to the eighth inning,” Strahm said on the “Baseball Isn’t Boring” podcast. “The reason we stopped [selling alcohol] in the seventh before was to give our fans time to sober up and drive home safe, correct?”
Strahm asked why ending beer sales in the sixth inning wouldn’t be better in the new era of faster-paced games.
“Instead, we’re going to the eighth, and now you’re putting our fans and our family at risk driving home with people who have just drank beers 22 minutes ago,” he said.
MLB introduced several new regulations – which include a pitch timer, defensive shift limits and bigger bases – when the 2023 season started on March 30.